Head Of Marketing (f/m/x)

Cologne, Germany

Tick the boxes if you agree:

⬜ I have a can-do mentality: I enjoy opportunities to develop a marketing strategy as well as to roll up my sleeves and test it out in practice.

⬜ I’m numbers-driven: Discovering the right channels, campaigns, and messages to generate quality leads is what gets me out of bed every morning.

⬜ I’m a creative growth hacker: I love to come up with ideas and hypotheses to experiment with

If you ticked these boxes, keep reading!

We are looking for a highly experienced marketing professional to proactively manage the how.fm brand and quality lead generation.

At how.fm, we are a small – and experienced – team of long-time colleagues and friends. We want to give everyone a fair chance to learn no matter their background. To achieve this we are on a mission to train 1 million deskless workers across the world in their own language. And that is just the beginning!

We have a modern office in Cologne, though we often work remotely and encourage all our team to work where it suits them. At least once a month we have workshops or events where we meet as a team in Cologne. So even if we don't have to commute every day, it is important that you are able to do so regularly.



Your mission would be to make how.fm top of mind in the logistics worker training industry and deliver quality leads.

This includes:

  • Being responsible for the how.fm brand, including online presence.
  • Maintaining and optimizing our lead generation and nurturing process to deliver quality leads to the sales team.
  • Delivering on goals in a set timeframe and to a high quality standard.
  • Tracking and regular reporting on all relevant marketing KPIs such as CPL, ROI, MQLs, etc. to enable the analysis of performance and its optimization, including independently maintaining the clarity and accuracy of marketing KPI dashboards.
  • Managing content creation, optimizing towards engagement and creating a community, as well as providing content recommendations based on performance and market trends.
  • Organizing and representing how.fm at the most important logistics events in the world.
  • Coordinating the design of marketing and sales materials.
  • Managing external partners and agencies as well as responding to internal & external stakeholders.
  • Collaborate closely with PR, sales, and customer success experts to ensure an aligned approach to brand and campaign messaging #tribal
  • Actively participate in weekly meetings with the full how.fm team to align on status-quo and direction



  • High-level strategic planning skills combined with strong reporting & analytical skills.
  • To be highly proactive and results-oriented (reliability & speed).
  • A Bachelor degree in marketing, or equivalent.
  • Proven professional expertise in online & offline marketing for B2B (ideally SaaS).
  • Insights into the logistics niche.
  • Experience organising events (including webinars) will set you apart in the crowd for this role!
  • Excellent communication skills in English and German, both written and spoken. Any other language is a plus.
  • Proven intercultural competence including strength in communication across multiple disciplines, cultures and with different media.
  • Solid IT operating experience including with Google Workplace tools (formerly G Suite & incl. Gmail, sheets, etc.), Google Analytics. Experience with Wordpress and a variety of social media platforms would be an advantage.


You are a how.fm fit and a fit for this role if you identify with the following:

  • We are humble and goal-oriented: there are a lot of things that we still don't know, but we always want to know why we are working on a specific project.
  • We work with a lean approach on a path guided by the Kaizen philosophy. Make a plan, try it out early, fail, improve it and eliminate waste. We embrace change and adapt when our mission and team need it.
  • We are always there for each other, like in a tribe, we know that together we are better.

If you want to know more about our team and how we work visit: www.how.fm/family.

If you like what you read and want to join us or want to apply and ask us more about the position, go ahead!

We are looking forward to hearing from you :)

Updated: 1 week ago
Job ID: 3740367
About how.fm
We are a small – and experienced – team of long-time colleagues and friends. We have made it our purpose to give everyone a fair chance to learn no matter their background.
11-50 employees
Information Technology and Services
Cologne, Germany
Cologne, Germany
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Amanda Graham
Amanda Graham
People Operations
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